Wednesday, October 20, 2010

A2: Frank Gehry Design Presentation Methods

The design presentation piece above regarding Frank Gehry is one of key significance for me as it is the conceptual inspiration for my poster series design. Through the bold use of black and white, an evocative piece is presented with a particular sense of complexity. Yet it is the manner in which the complexity alludes to the viewer to look deeper, to identify what each little seemingly insignificant piece portrays that interests me from a design presentation aspect. By creating such an initially bold image, the viewers attention is immediately captured allowing for one to explore and discover the depth of information behind the project or design. From my perspective this approach is perfect for this task, as this notion will be enhanced through the interactive PDF functions, while also working very effectively as a print version.

Image Source: http://thekdu.net/edgartista/category/Design/


The presentation piece above works very simplistically to present the general purpose or persona of a structure, in this case the Vitra Design Museum, alluding to the social fluidity and dynamic of the building. However although this presentation approach was considered, I realised that it may limit myself to the amount of information which I would be able to portray in terms of relevant detail. Although perhaps this would have been possibly achieved within the interactive version, this would not have been so with regards to the print versions. I determined that this approach is more a general concept presentation example rather than a final implementation presentation style.

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